Customers in detail

Customers want to be treated in the same way the that we all want to be treated, if you fail on these then be prepared for the consequeces.

Control

• Customers want things to come out the way they want
• They do not want surprises

Goals

• Customers want a sense of achievement by achieving their goals
• They want to be able to share this with their colleagues and superiors

Self-image

• Customers want to feel good about themselves
• They no not want to be made to feel silly
• They want to delvier good news to their superiors

Fairness

• Customers want to be treated fairly
• Any unfairness, or even perception of it can be corrosive

Friendliness

• Customers want to deal with friendly people
• They want warmth and confidence

Understanding

• Customers want to understand
• They what to know the reasons, the what and why
• They want to know the answers to the questions their superiors will ask them

Security

• Familiar situations - safety<

Approval and recognition

• Customers want to approval and recognition

Importance

• Customers want to feel important
• Customers do not want to be ignored, they want your full attention and given proper consideration

Appreciation

• Customers want to be valued
• Show you appreciate their business without over doing it

Belonging

• Customers want a sense of belonging
• Greet them by name, acknowledge them and identify with them

Honesty

• Customers want honesty
• They value trust, confidence and no broken promises